Maxim
When a large property consortium decided to create a revolutionary new business park, we set about building an entirely new brand. One that wouldn’t just break the rules, but one that would set them. In fact, it was to become the ultimate business park, which would not just maximise business, time and potential, but also maximise a work life balance. So what better name than Maxim? A fresh new place to go about your everyday life. Its location, between Edinburgh and Glasgow, led to the creation of distinctive graphic arrows with a fresh look and tone of voice that’s as inspirational as the park itself. Ideal.
To enlarge click image