Flymo
Flymo is a fantastic brand with a fantastic product, known the world over. But it had come to light that untidy cables were the brand's Achilles heel.
So, when the clever people at Flymo told us about Easi-Reel, they wanted us to tell everyone about it. Easi-Reel eradicates kinks and tangles effortlessly, every time. With simple imagery and the line 'Easi-Reel takes out the tangles' our campaign beautifully illustrates the point.
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