Manchester Arndale
The Manchester Arndale Shopping Centre had recently been refurbished to become one of the most contemporary shopping centres in Britain. They wanted their advertising to reflect this. We wanted to deliver a campaign that shouted about Manchester Arndale's pre eminence. Manchester is the centre of the city, both geographically and metaphorically. So we let everyone know.
The campaign has a very distinctive, contemporary look, we're sure you'll agree.
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