Flymo
A national, much-loved brand was losing brand awareness and market share. We were asked to reverse this worrying trend.
So, a brave decision was taken to remove the iconic lawnmowers from the garden, and into a clean set. This allowed us to concentrate our attentions on the striking identities of the mowers against the green hues of grass and cleanliness of a stark white set. The result? Declines in Flymo's brand equity were reversed.
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